Since Google bought YouTube a while back, it was only a matter of time before they leveraged the video technology to integrate with their existing money maker business model.

Here is a quote from the email I received announcing the new format:

We’re excited to announce video units, a new way to enrich your site with quality, relevant video content on an embedded, customizable YouTube player. With video units, you embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, choose individual YouTube partners, or have video units automatically target your site with relevant video. Companion and text overlay ads displayed in the video unit are relevant and non-intrusive. If you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers’ video units.

Without further adieu, here is an Adsense video unit!

I think I may try this on my Tiger Army website and target music videos and see how it produces. Anyone else ready to try out this format?